Petica has extensive experience of producing visual material for the television, advertising and publishing industries.
Her key skills include all aspects of visual research, copyright clearance and licencing. She is used to controlling the budget and having significant editorial input where wanted. Famed for her obsession with charts and databases, she is organised and reliable, accustomed working to tight budgets and deadlines.
Having travelled extensively and studied arts, history and environmental issues, these are her specialisms, but she has also worked across subject areas such as science and engineering. She started at the Witt and Conway picture libraries at the Courtauld Institute of Art in 1996 and moved to The Bridgeman Art Library in 1998. She spent 4 years picture researching for clients in tv, book publishing, newspapers, magazines, greeting cards, advertising and academic press, as well as developing business with foreign agents around the world, and being pivotal in a major website redesign before most picture libraries were online.
In 2002 she moved into the television industry starting as a Production Co-ordinator and Archive Researcher on National Geographic’s epic project “Secret Pyramids Revealed”, and eventually moving to Darlow Smithson’s acclaimed archive department. Working on documentaries, she continued to source and control archive material. She now works across many industries with clients in advertising, educational media and television production.
In 2007 Petica was asked to write an article about using archive skills in the television industry, for the picture researchers’ quarterly, Montage magazine. She continues to help new graduates with advice on getting into the industry.
